Anna Bridget Barrett designs is an ethically produced brand based in Melbourne Australia. Customers are drawn to Anna Bridget Barrett Designs because the brand sells high quality fashion staple pieces that made to be worn repeatedly, lasting a lifetime. The brand prides itself on embracing body positivity and allowing women to express themselves fully. The brand is sensual and is made to be worn by strong and powerful women. Anna Bridget Barrett Designs is a feminine brand is made to allow women to explore their sensual side and embrace themselves. The brand is daring and ageless, and empowers the wearer to be take risks and be brave. The tone of voice used by Anna Bridget Barrett Designs is a personal, intimate, and sensual clothing brand. The brand stands out from its competitors with its willingness to take risks and be bold. The brand is authentic and passionate and believes in its core values. It is important to have a consistent tone of voice in a brand to build trust with customers (Albrighton, 2010). The visual elements for Anna Bridget Barrett Designs are very clean, professional, and balanced. With such a feminine and sensual focus, the brand has taken a subtle choice of branding elements. Fonts and colours stay neutral throughout all the branding tools used. These clean and polished visual elements are very luxuries and minimal and fit with the brands personality and values. With inspiration taken from the visual elements of high-end brands such as Chanel, Dior and Jacquemus, Anna Bridget Barrett Designs can align itself in the same target market and customer base.
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